I found this old book in an old box the other day. It's the 40 year-old original. A facinating read! The Selling of The President by Joe McGinnis 1968. It was republished in August 1988. I think it was no accident that I found this book this month, this year. 1968 to 2008 - Exactly 40 years later. There is that number 40 again. ;)
~LT
Description:
What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?
The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces:
Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land.
In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.
Publisher: Penguin Group: penguingroup.com
Amazon Link: www.amazon.com
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