Black Enterprise August 2008 Issue: 'Money Power & Black Radio: How Steve Harvey & Tom Joyner Capture Your Ears And Dollars'

The August 2008 issue of Black Enterprise Magazine that I mentioned last week hits newsstands today.

Black Enterprise August 2008 Issue:

'Money Power & Black Radio: How Steve Harvey & Tom Joyner Capture Your Ears And Dollars'

Special Report:
'The Future of Black Radio'

'Facing A Rapidly Changing Industry And Brutal Competition, This Medium Can Survive Through Syndicated Programming And Bold Entrepreneurial Moves'
By George Alexander

Black Enterprise Magazine: www.blackenterprise.com

EARL GRAVES, SR., Founder and Publisher of Black Enterprise talks about Tom Joyner and Steve Harvey grace the cover of the August issue of Black Enterprise Magazine.
www.blackamerica.com

This Special Report is not online yet at BE's site but basically, it's broken down into 6 basic sections that include:

'AN INDUSTRY IN PERPETUAL TRANSITION'
'RATINGS COUNT'
KEY INGREDIENTS FOR SUCCESS'
THE POWER OF REACH'
'NOT JUST PAID TALENT'
'WHAT'S NEXT FOR BLACK RADIO?'

The article starts with a picture of Steve Harvey and the caption reads: 'Harvey Reaches 7 Million People With A Program That Includes Humor, Gospel, And Business Advice.'

A picture of Tom Joyner and his son with a caption that reads: 'Oscar (Joyner's son) And Tom Joyner Are Developing A New Business Model For Black Radio.'

A picture of Wendy Williams with a caption that reads: 'Williams Has Leveraged Her Success Into Books And Television Programs.'

A picture of Doug Banks and DeDe McGuire with a caption that reads: 'McGuire And Banks Use Their Program To Inform Millions About Pressing Political And Social Issues."

And a picture of Michael Baisden with a caption that reads: 'Although He Reaches 4 Million With His National Show, Baisden Believes Local Programming Is Still Valuable.'

Some of the quotes Black Enterprise obtained from industry professionals for this piece include the following:

"It used to be that if you wanted to hear urban music you had to go to the urban radio station. That's not necessarily the case today." -- Charles Warfield, President and COO of ICBC Broadcast Holdings.

"Rickey Smiley is a good show for us. He's a national name that brings a different audience to the station." -- Michael V. Roberts, Entrepreneur, self-made multi-millionaire, Chairman of The Roberts Companies.

"Whether it's local or national , listeners gravitate toward compelling content." -- Alfred Liggins, President and CEO Radio One, Chairman of TV One.

If you dig Black Radio like I do and you are and have been concerned about its present state in all its various formats, please pick this copy up for yourself, read it, and let me know what you thought how Black Enterprise did and also let me know what you thought of the piece overall. I will be doing a post on this Special Report on "Money, Power & Black Radio" very soon after I read the whole thing, so please check back! As always, I welcome your comments.
Peace!
~LT