Sunday, March 08, 2009

The Ark Toy Company | Taking the Pulse

Gerald Johnson's professional career began in the oil industry. But when his employer asked him to move one too many times, Johnson decided to trade big business for small. A two year search led Johnson to The Ark Toy Company, which he bought despite the economic downturn. Ark Toys sells unique toys at three stores in the San Francisco Bay Area. Correspondent Sumi Das visited Johnson to find out how IT is helping streamline the back office and realize his ambitions for the business without compromising the store's whimsical charm.

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